Types Of Unnatural Link Building Tactics

With all the recent crazy updates, Google sending warning emails about unnatural links, and blog networks getting axed and shut down, it seems that link building is becoming more hard and difficult than ever. Most websites are getting hit in the SERPs due
to unnatural link building and this can cost you several hundreds of dollars down the drains.


The most hardest and real challenge is when you are working on a clients website which you were paid to work on. Read on to find out more about these unnatural link building tactics.




The first thing you would most likely do when working with a clients website is probably do a bit of background research. You would want to see what tactics the competition are using in order to rank higher in the SERPs. (Search engine results page)


However, you will not be surprised to find that most the link building the competition are doing are already strongly dis recommended by Google, and is on their link schemes page.


So the question which is probably driving through every white hat SEO is, how do I rank when my competitors are building low quality links, also classified as spam? Here is a list of a few link building tactics which are considering spammy and low quality.


1 – Single Anchor/Keyword Links


One of the main achievement of building links is to increase the websites ranking for a particular keyword, which may have low to high competition. A well known and most commonly used method is building thousands of links to a particular keyword, hoping that this will increase the ranking ultimately for that keyword. This gets detected by Google, and they simply punish you for it. After all, you are simply inviting Google to de-rank you after they see thousands of links being built upon one keyword alone, with no diversification.


There are new ways to go over top and those are listed below.


Instead of targeting just your main keyword, target your business or website name as the anchor text.
Target other long tail keywords
Target just the URL of your website
Target just the domain name without the (http) at the front
Target your URL + keyword
Target your domain name + keyword
Target your URL + long tail keywords
Target your domain name + long tail keywords
Use generic anchors such as click here, read more, find out..


2 – Buying Paid Links / Link Exchanges


Google wants natural links. Buying or exchanging links is definitely not natural, and will only harm your website. In fact, in some cases you may see some positive results but this is only short term, and soon you will get punished by Google, so it is definitely not advisable for the long run.


A great way to get links or juice from a similar website to yours without having to purchase paid links is to go ahead and do some guest blogging. This is completely natural and Google loves this right now!


This goes the same with Blogroll links. These are simply not that effective and will harm your website in the long run. Buying footer links is definitely something you want to move away from – as these are the last type of links a viewer will see on the page. The higher your link is on the page, the higher the value is. Search engines won’t care about footer links or blogroll links which are shoved towards the bottom of a website or page.


3 – Spun / Duplicate Content


Creating unique content is the way to go past Penguin. If you are creating Tier 2 links, then highly spun content would be fine but if you want to go higher up and use spun content for the money site, or even Tier 1, you may want to think again. Instead of wasting your time spinning content and submitting it to low quality websites, why don’t you create unique content and submit to a few websites online? This would give you more juice from Google, and most of all, it is natural looking.


4 – Over using Do-follow links


It is still a major issue which every SEO is going after. You need to have no follow links too to rank well in Google. Whoever says that do follow links are the only type of link you will need is wrong – you simply need a mixture! Whenever you are link building, always make sure you have a wide range of links from do follow to no follow. You don’t want to give Google a sign that you are building thousands of do follow links, with 0 no follow. This causes and triggers the flag and this is when Google gets you!